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Dog Food Secrets. Pet Food is NEVER Mostly Meat

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Pet food is NEVER mostly meat. Many ads suggest that it is...

In order to list a meat source first on the bag label pet food companies resort to a variety of gimmicks.

Here are a few to get you thinking.

First, listing a "wet" ingredient in what ends up being an essentially dry finished product.

Wet meat gets a lot lighter when the moisture is cooked out.

This labeling loophole is blatantly deceptive to the general public.

All ingredients should be weighed and listed in dry weight equivalents for you to know truly how much of each makes up the ration.

If the label lists, "chicken" it means chicken weighed when wet. Drop 75% of the value. If, on the other hand, it says, "chicken meal" they play fairly.

It says, "meat (any type) by-product meal" or "meat (any type) by-products" it was never meat to begin with. Find another food.

Another gimmick is to "split carbohydrates" (grains) into multiple parts to get the "meat" to list first.

Label ingredients are listed in descending order by weight. So, If you have 10 lbs. of chicken meal and 25 lbs. of rice, which should appear first on the label?

Chicken of course! (if you want people to buy the stuff). Here's how it's done...

1st- CHICKEN MEAL -     2nd- GROUND RICE -    3rd- RICE BRAN -    4th- RICE GLUTEN

Pretty sneaky and obviously deceptive unless you know the trick.

Rice Flour, Brewer's Rice and Rice ala Ronny could also have been listed if they really wanted to be fancy.

A related tactic is to use a variety of grains with different names to get meat listed first.

This is slightly more valid since they have different amino acid profiles and are truly different ingredients.

Grains cost a lot less than meat!

Meat "by-products" cost a lot less than meat. Both also have considerably less food value.

The last gimmick for now is the campaign to convince the public that meat by-products and meat are just about the same thing.

  •   Hmm... "Honey, I'm having a ribeye steak tonight and you're having a nice pile of by-products, ok?"

  •   "Would you like the chicken breast or the intestine-cartilage-beak medley with your rice, Bob?"

  •   "Well gee Dear, doesn't really make any difference to me, they all sound equally delicious, nutritious and healthy!"

By definition, by-products may contain anything from the specified animal except, (in the case of chicken), feathers and feces and, (in the case of beef), hoof, hide and feces.

Meat and fat are separated out first because they are costlier and are therefore not present in any appreciable quantity.

What's left is the bones, tendons, cartilage, beaks, feet and innards. Proudly displayed and masqueraded as meat.

A pet food bag is not a place for dumping stuff of unknown nutritional value. Some foods even use the term, "SELECT by-products".

All these contortions serve one purpose; To make you think that you're getting more meat than you really are in your bag of pet food.

After all, who'd pay $35 for a bushel of corn?! Well, keep reading!

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